Sunday, 24 November 2013

Bloomfieldiana IV

Advertisement for Player’s Navy Mixture in The Times (London, England), Thursday, Nov 22, 1906; pg. 4; Issue 38184.
As far as I am aware this is the only occasion on which Bloomfield’s words and image have been used in an advertisement, though Center Parcs used “Leisure” by W.H. Davies, and Waitrose has used Keats's “To Autumn”. (I'm sure lots of other advertisers have made use of “To Autumn”.)

Shakespeare has been used to flog everything from Red Bull, Coca-Cola, Stella Artois and Marlboro, to Mercedes Benz and Levis. Walt Whitman is currently selling iPad Airs, in a “Your Verse” campaign entirely based on a Whitman quote in Dead Poets Society. Other unlikely posthumous pitchmen include Darwin (for BMW), Kerouac (Gap), Scott Fitzgerald and DH Lawrence (David Lynch advertisements for Obsession perfume).

Recently, Jeremy Noel-Tod of the University of East Anglia spotted that a photograph of the poet R.S.Thomas had been appropriated by Tyrrells Crisps to promote a competition. “Win a fleeting look of contempt or £25,000,” ran the advertisement alongside a black-and-white photograph of a grumpy-looking Thomas on packets of Tyrrells sweet chilli and red pepper crisps.


“Tyrrells spices up its crisp packets with image of fiery poet RS Thomas”

“Keats's Ode to Waitrose? How brands use writers’ reputations”

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